 |
| Author | ACNielsen (Co-Author); Al Heller (Co-Author); John Karolefski (Co-Author) |
| Title | Consumer-Centric Category Management |
| Subtitle | How to Increase Profits by Managing Categories Based on Consumer Needs |
| Publisher | Wiley |
| Publish Date | 21/11/2005 |
| ISBN | 9780471703594 |
| Binding | Hardcover |
| Web Links | Amazon Canada |
